Pinnacol ranks No. 3 for the best large companies in Colorado
Pinnacol Assurance, a leading provider of workers’ compensation insurance in Colorado, distinguishes itself through its blend of care and performance.
Pinnacol has created a culture that prioritizes employee satisfaction and well-being. This internal success is reflected in exceptional customer service and a legacy that has been reinforced over a century of dedication to Colorado.
Liz Johnson, public relations director, said the company’s deep-rooted commitment to Colorado and its workforce sets it apart from national competitors who view Colorado merely as a marketplace.
“We’re not just here to sell policies; we’re embedded in Colorado, supporting its workforce and businesses through philanthropy, volunteering, apprenticeship, and our grant and scholarship programs,” Johnson said.
Pinnacol is dedicated to supporting all employers in Colorado, regardless of their risk profiles. To improve workplace safety, it provides tailored services to help create safer workplaces.
“We invest heavily in safety services, providing businesses with the tools and support to navigate risk and create safer workplaces. Ultimately, it’s about people—our employees, our policyholders, and the Colorado workforce. That’s what drives us,” Johnson said.
Helping improve the workplace
Pinnacol collaborates with its clients to enhance workplace safety by promoting preventive strategies that reduce the risk of injuries and illnesses.
“We’ve seen a decades-long trend of workplaces leveraging preventative strategies to avoid injuries or illnesses,” Johnson said.
“We invest heavily in Colorado to provide tailored support to businesses so their employees stay healthy and their businesses can keep humming along.”
Pinnacol data shows that claims drop significantly in the year after a visit from one of the company’s certified safety consultants—the largest team of its kind in Colorado.
Meeting customer needs
In recent years, Colorado’s business landscape has undergone significant changes due to technological advancements and the impact of the COVID-19 pandemic.
The pandemic had a profound effect on businesses in Colorado. The state continues to have one of the highest rates of remote workers, with over 50% of businesses employing personnel outside Colorado.
“Our customers are running businesses in a rapidly changing world, and they expect us to evolve with them,” Johnson said.
To meet these expectations, Pinnacol has adopted technology, providing straightforward online access to policies while maintaining a human touch in customer service.
Looking ahead, Pinnacol is committed to fostering a supportive and inspiring workplace that prioritizes employee satisfaction and operational excellence.
“Our goals center on fostering a culture that deeply values our employees, building an inspiring environment for them, enabling superior operational performance, enabling the most modern technology, and supporting our customers’ evolving businesses and their workers.”
“For Pinnacol and the American worker, tomorrow’s workplace is increasingly flexible, meeting individuals where they are with remote, hybrid, or in-office options,” Johnson said.
Pinnacol will continue to offer its employees a hybrid work environment.
“Some team members come in regularly, while others choose to work remotely,” she said.
“We provide robust technology solutions to optimize collaboration and communication in this environment. We also hold quarterly all-hands meetings, where most employees are physically present, and we use these opportunities for connection, team building, and volunteering together.”
By: https://www.denverpost.com/2025/05/14/top-workplaces-2025-pinnacol-assurance-large-companies/
